stance-凯时k66

品牌简介：

brand introduction

stance创始于2009年美国加州，它拥护#the uncommon thread#为唯一信条，stance品牌像魔法师一样，在短短五年内将袜子变成了世界上如此畅销且令人兴奋的一个品类。stance品牌创始团队当初正是看到这个品类往往是被人们所忽视的，及不起眼的一个小众配饰，而我们就是要将这些被人们所忽视的东西赋予它新的生命，所以stance正是在这样的情形中，点燃了生命艺术与自我表现的独特行为和运动，吸引了了大批体育界的运动明星和各领域有领导地位的、标志性文化的领导者加入到stance“家族”，我们把他们称之为punk&poets（“雅痞”），我们通过坚持不懈地原创性设计，以及产品面料的科技创新，现在，stance的产品已经销往全球40多个国家，把这些与众不同的产品带给了更多#the uncommon thread#的年轻人。

embracing the uncommon thread™ as its mantra, stance turned socksinto one of the world’s most exciting categories in less than five years.stance’s founders saw a category that had been ignored, taken for granted, anddismissed. by breathing life into something that had been overlooked, stance igniteda movement of art and self-expression that has drawn athletes, performers andiconic cultural influencers to the brand – a group they call the punks &poets. and by underpinning its creative roots with a relentless focus ontechnical innovation, stance is now found in over 40 countries on the feet ofthose who dare to be different. stance was named the official sock of the nbastarting in the 2015-2016 season, and launched its first men’s underwear linethis week.

品牌历史

brand history

创建于2009年,由拒绝妥协的五个雅痞老男孩创立，#the uncommon thread# 拒绝妥协、拥抱不寻常始终是stance拥护的信仰，创造不寻常的袜子,具有音乐、艺术、运动、休闲多方面的不同的时尚设计风格，与功能性佳穿着柔软舒适的品质潮袜。stance初次尝试就荣获市场认可。

stance was established in 2009, designed by 5 guys who believe “the uncommon thread” and take it as brand spirit. stance aims at creating unique socks, which combine different design styles such as musical, sporty and art with absolute confortness.stance won the market after first attempt。

2013年推出nba传奇系列袜款以及dwyane wade合作款。

by establishing nba legend series and corporation with dwyane wade in 2013.

2015年4月成为nba联盟球员比赛袜的唯一指定供应商，这将改变了球场单一的黑白袜调，走向时尚舒适双重发展。

in april, 2015, stance became the only supplier for nba, thus changed the single tone of color and move towards fashion and comfort.

2017年5月邀请美国知名艺人rihanna担任品牌艺术总监，推出rihanna联名款，促进了在时尚界stance潮袜的不凡地位。

in 2017, stance invited rihanna as its chief artistic officer and published joint series with rihanna. this action has improved stance’s fashion in socks market. 

stance融合了高端技术研究出自己的环保纤维材料，不久的未来将成为全球炙手可热的品牌选择。

stance used high-end technology developed its own environmental friendly fiber for its products. this material will make stance soon becomes the top choice in the market. 

品牌特色：

brand characteristic

我们寻找自我表达的故事, 并把聚光灯直接放在那些真实的原创人物身上。我们的目的是鼓励人类的创造力, 并帮助更多被困于内心的人去打破规则积极正能量的去表现真实的自己。

we search for the stories of self-expression and direct the spotlight on the characters who are true originals. our purpose is to identify human creativity and showcase those who broke the rules and were rewarded. 

设计理念：

design

我们倡导艺术与科学完美结合，设计出高层次面料和品质产品, 同时激发人类的精神，让每个人都能找到自我优秀的特性，充满个性的精彩表现。我们的工艺不仅是舒适性的创新，更是美学上的创新。

we live at the intersection of art and science, designing products that perform at the highest level whiling inspiring the human spirit, let everybody finds their outstanding characteristic and  performance. our innovative design is not only the innovation of comfort, but also the innovation on aesthetics.