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服务品牌
service brand
dr.martens-凯时k66
品牌简介
brand introduction
1960年4月1日,第一双1460款dr.martens在英国诞生。黄色商标、沟槽鞋底以及特制鞋跟,这一双原本为方便工人劳作而设计的鞋履,同样也被邮递员和警察所青睐,舒适、耐用且轻便。
the first pair of dr. martens boots rolled off the production line on the 1st april 1960. with its trademark yellow stitch, grooved sole and heel-loop, it was a boot for workers, initially worn by postmen and policemen; comfortable, durable and lightweight in comparison to its competitors at the time.
在dr.martens的品牌历史中,它曾被不同的个体、音乐家、亚文化群体和族群所接受与颠覆。这些人思想自由,卓尔不群,在他们表达自我风格的路上,dr.martens一直伴其左右。
从艺术风格而言,dr.martens简约的轮廓让每个人都想要拥有;从实用角度而言,dr.martens突出的耐用性与舒适性使他们成为摇滚演出和街头时尚的理想之选;从情感层面而言,dr.martens是传达态度与赋予权利的旗帜。
throughout dr. martens history, the brand has been adopted and subverted by diverse individuals, musicians, youth cultures and tribes. these are the people who stand out from the crowd and their journey of self-expression has always been accompanied by a pair of dm’s.
the simple silhouette allows people to customize each pair; whilst on a utilitarian level their famous durability and comfort make them ideal footwear for the world of gigs and street fashion. on an emotional level, they are a symbol of attitude and empowerment.
品牌历史
brand history