new balance-凯时k66

品牌简介：

brand introduction

new balance，1906年william j. riley先生在美国马拉松之城波士顿成立的品牌，在美国及许多国家被誉为“总统慢跑鞋”，“慢跑鞋之王”。

new balance自1906年创立于美国波士顿以来，秉着制造卓越产品的精神，不断的在科技材质、产品外观与舒适感持续作进步。唯一不变的是new balance以高标准道德规范、100%顾客满意度、团队合作的精神来经营，以期成为高科技。

in 1906, william j. riley founded the new balance arch support company in boston, massachusetts. new balance gained the reputation of “jogging shoes for president”, “king of the jogging shoes”.

after the establishment in 1906, new balance upheld outstanding product spirit and constantly making progress on materials, product appearance and intimacy. the only thing kept constant is managing the company with high moral standard, 100% customer satisfaction and team spirit.

品牌历史：

brand history

1906年，以“new balance”之名

in 1906, used the name of ‘new balance’ 

在马拉松之城 - 美国波士顿创立了new balance品牌，迄今为止已有一百多年的品牌历史。创立者受鸡爪结构启发，设计研发了脚弓支撑器，这种新的设计给人以全新的平衡体感。所以人们将其命名为：new balance。

in 1906, used the name of ‘new balance’ william j. riley created brand of new balance in boston. it has more than 100 years of history till now. inventor been inspired by a chicken foot, designed three support points for arch to provide greater balance and comfort to customers. thus, people named it as “new balance”.

1938年，注入跑鞋血统

in 1938, invented with running shoes characteristics

new balance成为最早研究跑鞋的品牌之一。

new balance became one of the earliest brand who studied running shoes.

1960年，trackster突破传统

in 1960, trackster broke the rules

推出世界上第一款可提供多楦头的运动鞋“trackster“系列，由此颠覆了传统运动鞋概念，成为田径场与越野赛道上的必备跑鞋。

“trackster”, the world’s first running shoe made with a ripple sole. it has become the official shoes for ground track field. 

1976年，“世界第一慢跑鞋”

in 1976, the world class running shoes.

tom fleming穿着new balance的m320跑鞋，在1975年的纽约马拉松夺得冠军。

in 1975, tom fleming won the championship of new york marathon in new balance m320 running shoe. 

1982年，990 - 极致与完美的化身

in 1982, 990- the combination of extreme and perfection

nb秉承追求极致完美的精神和对细节的考量，不计成本打造了第一双高达100美金的990跑鞋。

nb hold the consideration of extreme perfection and details, produced the first 990 worth $100 usd.

1985年，千系诞生

new balance千系家族由m1300开始诞生，优质的材料、经典的灰色配色以及创新的中底科技开启了新一代的运动革命，可谓是当时最划时代的跑鞋产物之一。

in 1985, nb produced m1300 with exclusive material, classic grey color and innovative technology has created revolution for sports. 

2014年，软科技 全保护

2014 – soft technology, full protection

new balance推出全新搭载fresh foam科技中底的zante缓震跑鞋。

new balance establish cushion running shoes, zante, with fresh foam technology

2015年，任性加速

力求让跑者享受到更卓越的跑步体验，new balance以轻量加速之名，推出vazee疾风系列跑鞋。

in 2015, in order to let runners have excellent running experience, nb established vazee series, which can speed up with light weight.

英美产 致敬工匠精神

u.s. and england produced. to craftsmanship spirit

new balance始终专注于前沿科技与传统技艺的融合，其“匠心精神”不断敦促着对于精致完美手工艺的追求，这让new balance成为品质和工艺的代名词。

new balance always focuses on combining cutting-edge technology and tradition crafts. the craftsmanship has encouraged to pursuit of perfection. this pursuit has made new balance the representative of quality and skills.

极富匠心精神的优良传统制鞋工艺，是new balance创立一百多年来的坚持 ，也将是永恒不变的精神和本质。

the craft skills full of craftsmanship spirit is what new balance goes after since established. and this spirit will last forever.